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SILTERRA NAMES LAI YIT LOONG VICE PRESIDENT OF WORLDWIDE SALES AND MARKETING
Seasoned Veteran Brings Extensive Global Semiconductor Experience
Kulim, Malaysia, April 9, 2007 – Leading wafer foundry Silterra Malaysia
Sdn. Bhd. today announced that Lai Yit Loong, a prominent high technology industry veteran, has been appointed Vice President of Worldwide Sales and Marketing. As head of Silterra’s sales and marketing group, Lai is responsible for the company’s overall marketing strategy and sales operations. He is based in Taiwan and reports directly to Eg Kah Yee, Chief Executive Officer of
Silterra.
“Yit Loong has very strong acumen with proven experience in identifying markets and managing the sales channels,” said Eg Kah Yee. “He has demonstrated the ability in building and fostering strategic business relationships with key corporate level executives, creating customer loyalty resulting in increased revenues and bottom-line profitability. I am very excited to have Yit Loong join our team. He is a successful leader with an impeccable reputation and numerous accomplishments to help guide our sales organization.”
Lai has a strong background in engineering, sales and marketing and brings over 20 years of experience in the semiconductor industry to
Silterra. Before joining Silterra, he was the Vice President of Sales and Marketing for Taiwan and South East Asia for leading graphics chip supplier
Nvidia. Prior to that, Lai had spent over ten years in various senior positions at microprocessor giant Intel. His last assignment at Intel was Country Manager for Intel China. He had also held sales management and technical positions at Computer Associates and Hewlett Packard.
“Silterra has excellent process technologies and manufacturing capabilities,” stated Lai. “My job is to help lead Silterra’s sales and marketing team to focus on high-growth multimedia, consumer and communications market segments, to expand our customer base and to drive deeper partnership with design houses,
OEM/ODMs, and the distribution channels. I look forward to help put Silterra on a fast track to success and be a key player in the global semiconductor supply chain.”
Lai Yit Loong takes over from Kevin Bligh, who had left the company for personal reasons at the end of March 2007.
About Silterra Malaysia Sdn. Bhd.:
Market demand driven, SilTerra Malaysia Sdn Bhd is a semiconductor wafer foundry offering major foundry compatible CMOS logic, high-voltage and
mixed-signal/RF technologies down to 0.13-micron feature size. This includes complete, competitive contract manufacturing for fabless and IDM customers’ designs. SilTerra’s wafer fab has a design capacity of 40,000 eight-inch wafers per month.
Environmentally vigilant, SilTerra delivers award winning, world-class performance to its customers seeking flexible capacity, competitive advantages and around the clock customer support. SilTerra is ISO 9001:2000 and ISO 14001 certified. Founded in 1995, the company’s headquarters and factory are located in Malaysia’s Kulim High-Tech Park, and SilTerra has sales and marketing offices in San Jose (California) and Hsinchu (Taiwan). For additional information on SilTerra or its services, please visit
www.silterra.com.
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